Privacy policy

Afro Escape – Privacy Policy

Effective Date: 2 August 2026

At Afro Escape ("we", "our", "us"), we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding your personal data when you visit our website, purchase tickets, book hotel packages or attend our events.

By using our website or purchasing any Afro Escape products or services, you agree to this Privacy Policy.

1. Who We Are

Afro Escape is an international travel and events brand operated from the United Kingdom.

If you have any questions regarding this Privacy Policy, you may contact us using the details provided on our website.

2. Information We Collect

Depending on how you interact with us, we may collect the following information:

Personal Information

  • Full name

  • Email address

  • Telephone or WhatsApp number

  • Postal address

  • Country of residence

  • Date of birth (where required)

  • Emergency contact details (where applicable)

Booking Information

When purchasing tickets or hotel packages, we may collect:

  • Ticket type

  • Hotel booking information

  • Number of guests

  • Event attendance details

  • Order history

  • Booking references

Payment Information

Payments are processed securely by our payment providers.

Afro Escape does not store your full debit or credit card details.

3. Information Automatically Collected

When you use our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website pages visited

  • Time spent on pages

  • Referral website

  • Cookies and analytics information

This helps us improve our website and customer experience.

4. How We Use Your Information

We use your information to:

  • Process ticket purchases

  • Process hotel bookings

  • Confirm your booking

  • Send event tickets

  • Contact you about your booking

  • Provide customer support

  • Improve our services

  • Prevent fraud

  • Verify ticket ownership

  • Meet legal obligations

  • Respond to enquiries

  • Send important event updates

Where you have opted in, we may also send:

  • Future event announcements

  • Promotions

  • Exclusive offers

  • Early ticket releases

  • Competitions

  • Newsletters

You can unsubscribe from marketing communications at any time.

5. Legal Basis for Processing

We process your personal information where it is necessary to:

  • Perform our contract with you

  • Comply with legal obligations

  • Protect legitimate business interests

  • Obtain your consent where required

6. Sharing Your Information

We only share your information where necessary.

This may include:

  • Payment providers

  • Ticketing providers

  • Hotel partners

  • Event venues

  • Security providers

  • Customer support providers

  • Technology providers

  • Professional advisers

  • Law enforcement agencies where legally required

We do not sell, rent or trade your personal information to third parties for their own marketing purposes.

7. International Transfers

As Afro Escape events take place in Albania, some information may need to be shared with trusted suppliers or service providers located outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

8. Photography and Video

Photography and video recording take place throughout Afro Escape events.

By attending, you acknowledge that photographs, videos and recordings may include your image or likeness.

These may be used by Afro Escape for:

  • Social media

  • Website content

  • Marketing campaigns

  • Printed advertising

  • Promotional videos

  • Future event promotion

  • Press and media coverage

No payment or compensation will be made for such use.

If you do not wish to appear in close-up promotional content, please notify our media team where reasonably possible. While we will try to accommodate requests, this cannot be guaranteed in public event settings.

9. Cookies

Our website uses cookies to improve your browsing experience.

Cookies help us:

  • Remember preferences

  • Understand website usage

  • Improve website performance

  • Measure advertising effectiveness

  • Provide relevant marketing

You can disable cookies through your browser settings, although doing so may affect certain website functions.

10. Marketing Communications

If you subscribe to our mailing list or opt in during checkout, we may contact you regarding:

  • Upcoming events

  • Ticket launches

  • Hotel offers

  • Special promotions

  • News and announcements

You may unsubscribe at any time by:

  • Clicking the unsubscribe link in our emails

  • Contacting us directly

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Complete your booking

  • Meet legal and accounting requirements

  • Resolve disputes

  • Enforce our Terms & Conditions

  • Improve our services

When personal information is no longer required, it will be securely deleted or anonymised where appropriate.

12. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect your personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Disclosure

  • Alteration

  • Destruction

While we take security seriously, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

13. Your Rights

Depending on your location and applicable law, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict certain processing

  • Object to certain processing

  • Withdraw consent where processing relies on consent

  • Request a copy of your information in a portable format

  • Lodge a complaint with the relevant data protection authority

We will respond to valid requests in accordance with applicable law.

14. Third-Party Websites

Our website may contain links to third-party websites, including booking partners, payment providers and social media platforms.

Afro Escape is not responsible for the privacy practices or content of those external websites.

We encourage you to read their privacy policies before providing personal information.

15. Children's Privacy

Afro Escape events are intended for adults aged 18 years and over.

We do not knowingly collect personal information from anyone under the age of 18.

If we become aware that such information has been collected, we will take reasonable steps to delete it.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on our website with the updated effective date.

Your continued use of our website or services after changes have been published constitutes acceptance of the updated Privacy Policy.

17. Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us using the contact details published on the Afro Escape website.

If you are not satisfied with our response, you may have the right to raise your concerns with the Information Commissioner's Office (ICO) or your local data protection authority.